Seton Baby Talk

Introduction and Scope

In this Privacy Policy, we (Seton Family of Hospitals) describe how we use personally identifiable information about you that we collect through webpages at Setonbabytalk.com that display a direct link to this Privacy Policy. This Privacy Policy does not apply to any other data, including, without limitation, data that we collect offline, data that others collect on websites that are linked to the Web Site, or data that may be collected if you are or become a patient at the Seton Family of Hospitals facility.

About Children

The Sites are not intended for children under the age of 13. We do not knowingly collect personally identifiable information via the Sites from visitors in this age group.. We encourage parents to talk to their children about their use of the Internet and the information they disclose to Web sites.

Types of Data Collected; Collection Methods; Combination of Data

You actively send information to us when you sign up as a member on the Web Site, participate in surveys or promotions, post opinions on our discussion forums or blogs, respond to us or otherwise contact us. Depending on your choices, you may send us personally identifiable information such as your email address, name, mailing address, phone number, birthday, and gender; password; baby due date/birthday, name and gender. But, you can also use certain features of our Web Site without telling us your name and if you do not tell us who you are, we do not try to find out.

We also track information about how our Web Site is used by you through cookies, Internet tags or web beacons, and navigational data collection (log files, server logs,. For example, your Internet browser automatically transmits to us information such as the URL of the website you just came from and the Internet Protocol (IP) address and the browser version your computer is currently using.

You can set your browser to notify you when a cookie is sent or to refuse or delete cookies altogether, but certain features of the Sites might not work without certain cookies.

If you have actively sent us your name or other personally identifiable information, we may combine such information with tracked information for the purposes set forth below.

Discussion Forums, Blogs and other Public Forums

As a service to our users, Setonbabytalk.com features public forums where users with similar interests or medical conditions can share information and support one another or where users can post questions for experts to answer. We also offer online discussions moderated by medical or healthcare experts. Any information shared (including Personally Identifiable and Personal Health Information) that you reveal in a chat room, message board, Ask Our Expert posting or online discussion is by design open to the public and is not a private, secure service. You should think carefully before disclosing any Personally Identifiable or Personal Health Information in any public forum. What you have written may be seen, disclosed to or collected by third parties and may be used by others in ways we are unable to control or predict, including to contact you for unauthorized purposes. As with any public forum on any site, this information may also appear in third-party search engines like Google, Yahoo, MSN etc.

Purposes of Data Collection

We collect information about you because we want to determine what you may like or find interesting, so we can provide you with targeted information (on our Web Site, in newsletters, via email and otherwise). In addition, we use data to create statistics and reports where personally identifiable information has been removed and aggregated (such that it is anonymous as regards any specific user) for various business purposes. Data collected through the Web Site will not become part of your medical record at any facility operated by Seton Family of Hospitals.

Disclosure of Data

We keep your personally identifiable information confidential and we generally do not disclose it. But, please note the following clarifications and exceptions:

• Our employees and independent contractors have access to some of your personally identifiable information for the purpose of helping us operate the Web Site (and not for their own purposes). They access and use such data subject to our instructions, on a "need to know" basis and under confidentiality and security obligations.
• If we ever sell the Website or substantial parts of our business, we may disclose your personally identifiable information to a (prospective) buyer on the condition that such buyer agrees to comply with this Privacy Policy.
• We may also share your personally identifiable information to respond to law enforcement requests, court orders or other legal process or if we believe that such disclosure is necessary to investigate, prevent or respond to illegal activities, fraud, physical threats to you or others or as otherwise required by any applicable law or regulation.
• Before we disclose your personally identifiable data to a third party for their own business purposes (such as a survey or a sweepstake), we will first obtain your consent, for example via email, click-through, an online opportunity to opt-out or otherwise.

Please remember that if you post any information in areas of our Web Site that are generally accessible to users, such as discussion forums and blogs, it will be available to the public.

Security

We take reasonable steps to protect personally identifiable information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. But, you should keep in mind that no Internet transmission is ever completely secure or error-free. In particular, e-mail sent to or from the Web Site may not be secure.

Access and Correction; Comments and Questions

You may keep your personally identifiable information, accurate and current by routinely updating your user profile. If you have any questions, comments or concerns regarding this Privacy Policy, please contact us at, http://www.setonbabytalk.com/contact_us.

Opt-Out, Communication Preferences

You may modify your communication preferences and/or opt-out from specific communications at any time. Please specify and adjust your user profile.

Changes to This Privacy Policy

This Privacy Policy is effective May 19, 2009. We reserve the right to amend it from time to time and if we change it materially, we will post a revised version on the Sites. Please check back periodically, and especially before you provide any personally identifiable information to us.

Terms of Use

Note also that your use of the Web Site is subject to our Terms of Use, which contain disclaimers, limitations of liability and release of claims, and a choice of Texas law.